Stalmio vs Machineric: Why Sales-Focused Machinery Dealers Should Choose Stalmio
Reading time: approximately 6–7 minutes.
You buy machines, find buyers and sell at a margin. You may never run a hire fleet or employ a workshop team. Your software still needs to handle everything between agreeing a purchase price and receiving the customer's money.
If you are comparing Stalmio with Machineric, that is the right place to start. Which system helps your team turn the machines you own into completed, profitable sales?
For dealers who want control of that whole sales process, we believe Stalmio is the better choice. The case rests on the work you do today: understanding costs, responding to enquiries, negotiating trade-ins, maintaining adverts and completing the paperwork.
Start with a fair comparison
Machineric is a specialist competitor worth considering. Its customer relationship management software connects equipment, customers and sales activity, including offers, follow-ups and trade-ins. Its wider offering includes branded websites, marketplaces, auctions and custom development. These are meaningful capabilities for a machinery seller.
Having stock, a website and a customer list in one platform therefore does not settle the comparison. The useful question is how the product handles an actual transaction, especially when the price changes, another cost arrives or the buyer offers a machine in part exchange.
Here are the reasons we would put Stalmio first on a sales-focused dealer's shortlist.
1. Know what you can afford to accept
A sales-only business still pays for collection, preparation, inspections and outside repairs. Those costs affect your negotiating room whether the work happens in your own building or at somebody else's garage.
Stalmio keeps purchase and subsequent costs against the machine, alongside its specification, photos and documents. The inventory record gives the salesperson a commercial starting point before they discuss a discount.
Consider an illustrative deal, with all figures excluding VAT:
- Purchase price: £40,000.
- Collection and transport: £1,500.
- Preparation and outside repairs: £2,500.
- Proposed selling price: £52,000.
The difference between purchase and sale is £12,000. After those direct costs, it is £8,000, before overheads, finance costs and tax. A £3,000 discount would consume more than a third of that remaining amount.
This is the value of bringing the costs into the sales conversation. Ask both suppliers to add a late transport charge during the demo, then show the salesperson where the revised position appears. That is more useful than a generic promise of better reporting.
2. Give each enquiry a clear next step
A buyer asks about an excavator on Saturday. Someone calls on Monday, leaves a voicemail and promises to try again. By Thursday, the owner cannot tell whether the buyer lost interest or the follow-up was forgotten.
Stalmio's enquiry management turns a storefront question into a lead attached to the relevant machine. The customer's original message stays with it, the team shares the contact history, and dated follow-up tasks appear on the calendar.
For a small sales team, that makes covering for a colleague much easier. The next person can pick up the conversation with the machine and earlier discussions in view. The owner can ask what happens next and see an actual task.
Machineric also advertises lead tracking and communication history. Compare the handover in practice: give another salesperson the same enquiry and see how easily they can continue it. Stalmio's appeal is the direct connection between the question, the stock and the next action.
3. Keep working on enquiries after the yard closes
A small dealer cannot keep someone watching the inbox every evening. Stalmio's AI receptionist, when enabled, can acknowledge incoming email enquiries and prepare a quote using your stock and prices. Quote approval is required by default, so the salesperson reviews the commercial offer before it goes out.
That distinction matters. A customer receives an acknowledgement, while your team retains control of the proposed deal. Start the morning with the enquiry organised and a draft to review.
The separate AI assistant lets you ask questions about your records, such as which machines have been in stock longest or which bills remain unpaid. It returns the underlying records for checking.
These are practical reasons to consider Stalmio even with a team of two. Measure the value against the repetitive work your team actually does, and check the proposed package and setup during the demo.
4. Make part exchange part of the deal
A machinery sale often includes another machine coming back. The allowance affects what the customer owes, while the incoming machine needs an appraisal and its own future sales record.
Stalmio's deal workflow records the trade-in separately and supports an inspection for its appraisal. For example, an £88,500 sale with a £24,000 trade-in gives a net deal amount of £64,500 before VAT and any other charges. That net figure is reflected in the sales pipeline and forecasts.
The £64,500 is the deal amount after the allowance; it is not the profit. Keeping that distinction clear helps a dealer separate the size of the transaction from the money it makes.
Machineric also mentions trade-ins. Our recommendation is to compare the arithmetic: change the allowance and inspect the deal, forecast and incoming stock record. Stalmio gives you a concrete workflow to assess against your own transactions.
5. Keep your stock working as a sales channel
Stalmio's dealer storefront uses your stock records and your branding. Your team can choose a design, add its logo and colours, and maintain the catalogue through the same system it uses for the yard.
Marketplace syndication distributes selected machines and subsequent updates to connected portals, including Mascus, OTOMOTO and Autoline. Supported connections, portal accounts and commercial terms should be confirmed for your business.
Machineric offers websites and marketplace distribution too. For a dealer selling its own stock, the reason to favour Stalmio is its built-in website setup and the way the catalogue connects to the rest of the sales process.
Stalmio also lets you build email campaigns from your machines and customer list, with engagement reporting. A newly arrived loader can become an offer to relevant customers while it is still fresh stock.
6. Carry the sale through to the accounts
The sale still needs documents, a payment record and a clean handoff to the accountant. Stalmio supports electronic signing of sales agreements and connects commercial bills to Xero or wFirma.
The distinction is deliberate: Stalmio creates the commercial bill; the connected accounting system issues the formal invoice. Your accounting team keeps control of that document and its numbering.
For a sales-only dealer, this belongs in the buying decision. Ask to see a completed deal move through the accounting connection you intend to use. Include a trade-in and a deposit if those are part of your normal business.
When auctions change the decision
If running machinery auctions is a requirement today, Machineric is worth considering because it advertises auction software. Stalmio does not currently support auctions. Auction functionality is in the backlog, so it should not be treated as available when choosing a system.
For a dealer selling through enquiries, negotiated offers and part exchange, our recommendation remains Stalmio. The sales workflow described above is the reason to choose it today.
Choose on one real sale
Bring both suppliers a recent transaction and ask them to walk through it:
- Enter the machine and every direct cost.
- Publish it and change its asking price.
- Capture an enquiry and assign the follow-up.
- Add a trade-in and revise the allowance.
- Complete the agreement and show the accounting handoff.
Compare the work left for your team, alongside the full quote for users, setup, integrations and ongoing support. Count the information they would still need to copy elsewhere.
Our reason for choosing Stalmio is the connected sales workflow: a costed machine, an organised buyer conversation, a properly structured deal and a clear route into the accounts. That is a case for a business that only sells machinery. Hire and workshop are options if your business later needs them.
Book a Stalmio demo and bring one machine and one recent deal. We will focus on your sales operation.
This comparison is written by Stalmio, based on the linked public product information reviewed on 16 September 2026. It is our assessment of suitability, not an independent performance test. An unmentioned competitor feature should not be read as unavailable. Confirm current capabilities and package terms with each supplier.